Sports organizations must revamp their membership status yearly for the old ones and register new ones. Without a rigorous registration and an efficient management system, the administrative staff risks being overwhelmed by the tedious volume of mundane work.
Member registrations are a demanding task for an administrator running a sports club. Managing a sports club requires efficient leadership skills to address everyday challenges of administration, finance, and member management.
How can the membership of a sports team/club be efficiently managed?
CAMP Membership monitoring
A dedicated club and athlete management platform should be able to help teams, clubs, leagues, coaches, and other sports enthusiasts to save time with communication, scheduling, registration, rosters, and gaining game information. A simple member registration software will register the clubs and teams, but it is recommended to invest in a more comprehensive and unified solution. This can help your teams and clubs and provide an unforgettable sports management experience.
Why choose iSportz CAMP?
CAMP Membership platform supports multiple sports registrations with customizable form fields that retrieve the correct data from the players reducing paperwork and improving the registration process. The membership payments are collected securely with notification features for payment dues and scheduled events.
The bottom line
By optimizing the organizational tasks, the time spent on administrative tasks is reduced, allowing more time for player development and training. Our Club and Athlete Management (CAMP) product help sports teams and clubs streamline the work between administrators and operational staff.
iSportz CAMP is a robust Sports Clubs and Teams management SaaS product automating critical functions and fostering business integration to drive results instantly while driving Athletes and Team engagement.
- Running an athletic club requires time and effort in managing a team.
- In between running a club and managing club registrations, collecting member fees and predicting game day performances, things can get really tedious.
- Clubs and teams are not able to reinvent business models and leverage data insights for improved visibility and predictability.
- Disconnected sports delivery systems limit to drive efficiency.
Solutions offered by CAMP
- Integrated club and sports management platform to boost visibility and user engagement.
- Predict game results and improve collaboration at all levels with cutting-edge tools
- Tracks performance and simplifies data collection and management
CAMP Competitive Features
- Personalized sports feed
A personalized feed to follow your favorite sports, leagues, and teams.
- Content sharing
Easy sharing features, to share trending stories and score updates on social media
- Connecting to the sports community
Finding your favorite sports community and connecting with them
- Coach and athlete portal
A dedicated portal where athletes and coaches can access files and update their information
- Game predictions
Analyze and predict the game score with statistics, match streaming, and more
- In-Game Notifications
Alerts of upcoming events/games with pre-game, in-game, and post-game notifications
- Statistics and reports
Comprehensive statistic reporting for team/player performance
Why choose iSportz CAMP?
- Adaptive Platform
As your club and team need change, you need to be able to pivot—fast. Our adaptable platform helps you do just that.
We are always ready for what comes next
- Ease of access
With a single source for club and team financial, and operational data, everyone can access real-time insights to make sound decisions.
We empower decisions at every level
- Innovative Technology
At iSportz we never stop innovating. And you can count on us to deliver technology that fuels your growth and keeps your data safe.
We deliver a robust SaaS platform that you can trust
The bottom line
CAMP centralizes Club and Team data so that it can automate and personalize every interaction between the sports clubs and teams. With CAMP, we elevate your experience in athlete management while keeping your club organized.
Club and Athlete Management platform (CAMP) is an essential solution for modern-day sports clubs and teams as it minimizes administrative work and automates processes. The registration process collects data from your clubs and teams and stores it in a centralized hub, so that sports coaches, organizers, and admins can access it from their mobile or laptop.
Basics of Club and Athlete Management Platform
CAMP helps teams, clubs, leagues, coaches, and other sports enthusiasts to save time with communication, scheduling, registration, rosters, and gaining game information. Some of the benefits of using Camp and Athlete management for your organizations are as follows:
Streamlined Process and Automated Workflow:
All the administrative processes are streamlined and automated. Plus, rest assured that your club and team information is safe and secure.
As the registration processes are completely online, anyone can sign up from wherever they want. Whether accessing the platform through mobile or desktop, the registration process is convenient and flexible.
Accurate Reporting and Data Analytics
Assure that your team and club members can see every metric of your team’s data from performance to attendance, in one unified report. Understanding the level of your club can help make better data-driven decisions.
Integration and Compliance
Hosting a list of features that make compliance requirements efficient. Connect with third-party applications and other web services securely with background screening.
Essential Features to Look for in Club and Athlete Management Platform
A simple camp registration software will register the clubs and teams, but we recommend investing in a more comprehensive and unified solution. This can help your teams and clubs and provide them with an unforgettable management experience that they can look back to.
The essential features to look for in CAMP software are
Convenient Camp Registrations so that you are able to open a new season registration and update team and player data.
Schedules and Game information so that the users can easily search the upcoming schedules and gather relevant game information
Account management for users so that each user can review the payments made and make any changes if required.
User-specific profiles so that all the data is merged in one place and the users can access it anywhere and anytime
Management dashboards that allow managers to view user registration data and gain insights into the team and clubs
Registration and management tools so that users can make payments, renew club fees and dues, and process refunds all under one system
Basically, your club and athlete management software must not only cater to user requirements and collect required data, but also empower your users to customize their own sports club experiences. With customizable tools for clubs and team management, you can support your sports teams to have the best season this year.
iSportz CAMP – The Modern Club and Athlete Management Platform
iSportz CAMP is an all-in-one sports management software that streamlines the daily activities of running a sports team or club. Our integrated registration solution allows you to gather the information that you need while also providing access to the automation tools that ensure seamless operation of CAMP activities.
With Camp, we help teams, clubs, leagues, coaches, and other sports enthusiasts that need to save time by effectively managing your teams and clubs. At CAMP, we enjoy simplifying operations for sports organizations and we are a cut above the rest when it comes to streamlining your registration, communicating and notifying you about upcoming events, managing your expenses, scheduling, rosters, scores, payment, and communications.
Scenario: The ABC sports club is looking for a way to register the team’s players, meanwhile processing the payments and trying to get insights about the team and players. And the ABC club coach needs time to set up everything with the Match Day just two days away. What would help the coach and his team?
For managing a sports organization, the coaches and administrators require extraordinary dedication and organization skills. Relying on technology has been a solution for the administrators who have turned to all-in-one sports management software to effectively manage a sports team or club. iSportz helps clubs and teams automate sports management by coordinating all administrative, training, and team management.
The need for Club and Athlete Management
iSportz Club and Athlete Management Platform (CAMP) helps sports organizations/clubs to streamline the work between athletes, coaches, and administrators. While managing athlete records can be a tedious job, a dedicated software is imperative to not only communicate with coaches but also monitor and track performance with an accessible mobile and desktop-friendly platform. CAMP helps teams and clubs to save time with communication, scheduling, registration, rosters, and gain game insights
Analyze the data and coordinate the activities of the teams and clubs on the extracted information
Anytime access to the platform from mobile devices by athletes and coaches
Club and team information is stored in a high-security data storage hub
Import data from external resources and integrate third-party APIs to control access to membership management processes
- Schedule tracker
Manages schedules and keeps track of upcoming events
- Coach and athlete portal
A dedicated portal where athletes and coaches can access files and update their information
With CAMP, we elevate your experience in athlete management while keeping your club organized. CAMP tracks performance to make smarter predictions on the field by automating scheduling, roster building, and fan engagement.
We enjoy simplifying operations for sports organizations especially when it comes to streamlining your registration, communicating and notifying you about upcoming events, managing your expenses, scheduling, rosters, scores, payment, and communications
As a growing share of the US population is engaging on social media platforms like Instagram, Twitter, and Facebook, brands are increasingly relying upon social media to market their products and engage with their clients – sports teams and clubs are no exceptions.
Social media acts as a powerhouse in the engagement and marketing aspects which was previously unavailable to the teams – changes the way teams and fans are exposed to content from their following teams. Social media also presents a multiverse of information and immense content that gives access to behind the scene actions, pre-game and post-game moments, social analytics, and one-to-one interaction with favorite sports persons.
Marketing: Branding and Advertisements
Brands have adapted to changes in advertising and this has led to an increase in their rate of conversions and achieving customer loyalty, connecting more people. Today there are more than three billion people who connect to social networks around the world, and about 42% of the world’s population use social media either as a source of information or entertainment. That is why companies undertake social media strategies to attract more customers.
For instance, Nike has major contracts with Sports stars like Rafael Nadal and Cristiano Ronaldo. With major retail brands, social media plays an important role in marketing strategies and it allows the fans and customers to stay ahead with updated product and event information.
Puma has over 9 million Facebook fans and One Million Twitter followers, dedicating their social media posts to promoting new products
Adidas has over 14 million Facebook fans and one million Twitter followers, and delivers intrigue around new products through social media posts highlighting their relationship with athltetes they sponsor through hashtags. Their recent hashtag #ImpossibleisNothing and Nigerian Athlete Tobi Amusan’s, 100m hurdle win gives more insights on the recent updates concerning World Athletics Championship 2022
It is important to understand the user data and user base in social media, and so is understanding the dynamics of winning teams. Teams have effectively used social media as a tool through different strategies designed to create a community following with a personalized sports feed. Creating this following allows teams to grow their brand, and can energize existing fans and inform them of events.
By allowing fan-player interaction, teams can grow their followings and increase hype around their franchises—players can help produce exciting shareable content.
Engagement: Creating a sense of fan-belonging
With over a billion people engaging on social media, interacting with a brand is no longer an individual activity, but rather, a shared media experience that cultivates and connects communities not only with sports but all the communities together. Sports organizations use online mediums, to create a strong social presence that gets fans involved with brands.
By connecting with the sports stars, the sports fans develop a connection with the team that goes beyond the average viewer. A hardcore fan will hold on to their values and passion for sports despite wins and losses, because at the end of the season it’s not about the team, but about a sense of belonging to the fans.
Fans use social media to connect inside and outside the stadium. Customer reviews and referrals are critical for online sales of the brand which also gives fans the platform to connect. Fans that “like” a brand or follow the brand on Twitter are looking for more than updates. Dedicated fans look for a truly social experience.
Innovations in Broadcasting also brings fans a rich and lively experience in sports.
With Augmented Reality, The MLB continues to advance their battled ball and pitch-tracking capabilities, enabling popular launch angle and home-run tracking.
With Virtual Reality, The NHL creates new exclusive VR experience for fans debuting at the All-star games
Sports Fan Engagement Market
As per Research and Markets study, the sports fan engagement market is evaluated at US$17.188 billion for the year 2019 and is projected to grow at a CAGR of 19.3% to reach a market size of US$58.946 billion by the year 2026.
Big brands in the sports industry respond by developing enticing fan engagement apps that successfully create value and provide meaningful interactions between fans and their favorite teams and clubs.
Strategizing Fan Engagements
Engagement in sports is a continuous process. Even when fans are not physically present in the stadium, fan engagement platforms need to keep fans engaged by providing:
- Real-time sports updates
- Enabling notifications to the fans about events
- Creating an immersion with live chat capabilities
- Personalize the fan experience with a sports feed
The bottom line
The experience of bringing together the sports fanatics, coaches, and teams with the same interests under a unified sports management system makes sports events exciting and interactive, allowing fans to experience a sense of belonging.
Social media is the key driving factor in the hyper-digitalization of fans by connecting them to their favorite clubs. With the integration of social media in a dedicated SaaS platform, clubs and teams are learning how to reach an increasingly global audience without the need for intermediaries.
Over the past few decades, the methods used by sports fans to engage with their favorite teams has changed. Fans use real-time data monitoring to track the performance of athletes and social media to engage with their favorite players and teams.
Social media benefits clubs, fans, and players and allows them to reach a wider audience by giving voice to the fans. For instance, the uproar that was created on social media when Cristiano Ronaldo and Pogba took a stand at a Euro 2020 press conference against the consumption of carbonated drinks and used ‘Drink Water’ in support.
Platforms driving Fan Engagement
Each sports club varies – in terms of size and audience engagement. In the United States, commonly used social media platforms are Facebook, Twitter, and Instagram, whereas China deploys Wechat and Weibo. Essentially the clubs need to be adaptive to their local environment.
Facebook: Sports teams have a dedicated Facebook page to post their instant live updates. The American Rugby team owns a Facebook page under the name ‘This is American Rugby’. Here, they share updates of games and players as well as build anticipation around fans with the details of an upcoming event.
Instagram: Sports organizations have been successful in creating quality content on Instagram with fan followers. Liverpool FC has over 39.5mn followers, with snippets of games, players, and pictures of their stadiums. They have also used their players as individual highlights, for example, gym workout tutorials, dietary plans, and interviews with each player.
YouTube: YouTube is the largest video-sharing platform, with 2.6 billion users worldwide as of 2022 (Statista,2022). FC Barcelona (Barca) is one of the most popular football clubs like Manchester United. FC Barcelona is the most subscribed YouTube channel with 14 million subscribers. The best moments of Messi, highlights of the Champions League, exclusive interviews with players, and many more videos are updated on a regular basis.
Leveraging social media for the sports industry
Sports organizations have grasped the importance of leveraging social media for the following reasons:
Connecting players and fans: Social media is the perfect platform for teams, athletes, and leagues to connect and engage seamlessly to diversify their fanbase at any given time.
Bernando Silva, an attacking midfielder, has hardly kicked a ball for Manchester City but still managed to develop a rapport with fans through social media by posting a string of amusing tweets and Instagram posts, trying to be cool and having fun with his team.
Boost fan engagement: social media helps to build excitement among fans at major sports events. Nowadays, events also create hashtags to encourage fan-generated content. A personalized social media feed collects all content tagged with the hashtag and displays it at the social media channels’ event so fans can see their posts.
For instance, With the UEFO Euro 2020, new soccer-related hashtags like #Euro2020 were trending all over social media.
Creating Interactive experiences: With social media perfectly well designed for large teams, other small cubs and teams also benefit. The usage of a live feed enhances community sense by letting people share their progress and show their support. Attendees from different parts of the world can also interact through a common platform.
The Dallas Mavericks (Dallas Mavs) is an American professional basketball team that is not just succeeding in sports but also with their digital fan experience.
Sponsored ads generate revenue: Sports teams and clubs can monetize their social media through sponsored advertisements. Sports organizations create a network that boosts fan engagement through an integrated SaaS platform and also collaborating with high-profile brands. To amplify fan engagement, special offers, and promotions are done in combination with sponsors or partners, which leads to a huge fan-follower base.
The bottom line
For instance, PepsiCo and its brand Pepsi is the largest sports sponsor, spending about $3 Billion on advertising annually. The company has a strategy of strongly sponsoring leagues and tournaments in addition to individual teams and athletes.
At present, social media is the best way to reach existing and new fans. Having a centralized hub in which users can see behind the scenes, interact with players and make game predictions is the next iteration in sports social media apps. With a dedicated SaaS platform integrating social media and bridging the gap between fans and athletes, the fan experiences can be enhanced significantly. Additionally, having a foundation to unlock new levels of user data makes this a lucrative solution for sports organizations and athletes.
Are you a sports buff and enjoy collecting sports cards? Now you can create and trade your sports collectibles with NFTs (non-fungible tokens). So, the next question would be how to create a marketplace for sports using NFTs. While that is a good question to ponder on, if you are a sports organization, sports club or a team, it is time to consider an integrated SaaS platform to manage day-to-day operations and transactions.
Sports NFTs are digital collectibles in a decentralized medium like BlockChain that adds intrinsic value to the sports digital assets. The digital assets can be a trading card, a video, a song, or a simple tweet from a famous personality. NFT can be defined as a certificate that proves the object (digital asset) belongs to you and that it only exists once as an original, and that everything else is just a copy. The information about that is stored in a decentralized directory called Blockchain.
With the largest fanbase of any sport, NFTs and football are bound to be a very attractive combination. A recent report by Deloitte said that up to five million sports fans will purchase an NFT in 2022, which will generate more than $2 Billion in transactions.
Lionel Messi’s NFT collection, ‘Messiverse’ is one of the most expensive football NFT collections garnering $3.4 Million on the first day. As per Cryptopolitan, Binance has partnered with Cristiano Ronaldo in a new NFT deal.
The process and purpose of NFTS
NFTs are individual tokens of valuable information that reside on a public ledger like a Blockchain that holds a database of transactions. Since they function as a holder of value, they can be bought and sold like any other asset. The tokenizable assets in the Sports NFT marketplace are:
- Accessories: Jerseys, shoes, balls, caps, and everything from a favorite sports player is a digital asset that can be tokenized. Converting it into NFTs can be a good revenue generating exercise.
- Trading cards: The traditional sports trading cards attract huge crowds for unique player card collections. For instance, the NBA’s top shot is the officially licensed digital collectibles from the NBA.
- Memorabilia: Memorable awards, trophies from tournaments, autographs, and sports accessories of sports players are unique digital assets. San Francisco-based NBA team, the Golden State Warriors have released their own NFT collection of limited-edition digital versions of championship rings and ticket stubs.
- Video Clips: Incredible photographs and video clips of favorite sports players is a huge trend setter for the sports NFT marketplace. Sports Icon plans to partner with a variety of athletes to develop NFTs of iconic moments from their sports careers.
The benefits of Sports NFT Marketplace:
Sports NFTs provide a new channel to generate sales and engage the audience, and the popularity of non-fungible tokens continues to surge within the Sports Software Market. With NFTs, sports teams, athletes, clubs, and leagues can receive a new source of revenue. The most interesting benefits of the Sports NFT marketplace are outlined below:
- Liquidity: Sports NFTs offer immediate liquidity, with many users buying/selling collectibles for profits. With the increased number of users drawn to the sports NFT market, sports trading has unlocked a new level.
- Brand marketing: Brand marketing becomes efficient through the contribution of players, by elimination of intermediates, and by encouraging transparency between players and fans.
- Scarcity: Greater the demand, the greater the supply. Tokenizing the sports digital assets into a single unit adds value.
- Royalties: Offers royalties for the players, for their unique NFTs. The craze for sports attracts a huge crowd for the NFTs.
Globalization has been a major driving force in changing how sports are produced and consumed. As per Grand View Research market analysis report, the global sports analytical market was valued at US$889.4 Million in 2022 and is projected to grow at a CAGR of 27.1% from 2022 to 2030.
Sports Management Software Market
Sports Management Software is aimed to assists members, educators, and administrators of sports clubs and leagues to integrate data seamlessly within the sports ecosystem. Sports Management software systems includes functionalities that aid in organizing and scheduling events, managing members and teams, payment options, and fan engagements. The revolution of digital technologies, social media integration, and the exponential increase in investments in the sports industry is believed to be major driving forces of the Sports Management Software Market.
Dynamic drivers for the growth in Sports Management Software Market
- Increased investment in Sports Industry: The Sports Management Software Market is recognized for its promising potential and growth. But as the sports market has gained popularity, a majority of the government bodies in the United States have implemented policies for developing sports infrastructure. For instance, The Dollar Loan Center, a 6,000-seat arena, was opened in Henderson, Nevada. Given its popularity, few other stadiums were built in Tennessee and Texas.
- Better Analytics: Data analysis produces better game-changing results. The NBA uses a shot-tracking technology with an Intel Real Sense 3D Camera to track and analyze each shot, including trajectory and the location of the image.
- Adoption of cloud-based services: The primary key element that drives the sports management software market is the use of cloud-based services integrated with artificial intelligence and machine learning (AI/ML). Smart stadiums augmented by IoT devices generate more consumer interaction and are the next best.
Challenges to the Sports Management Software Market
Although various factors contribute as key drivers to the Sports Management Software Market, the major factors that hamper the growth of the market are:
- Data security: Data is crucial for driving adoption of Sports Management Software and analyzing sports information has become challenging. Player history, medical records, and payroll information are examples of sensitive information that can be suffer from a security breach.
- Increased online sports consumption: The rise of the streaming applications has contributed to an erosion in live game attendance, as more consumers switch to online streaming. As per USA Today, the attendance of both the National Hockey League (NHL) and National Basketball Association (NBA) has declined since the emergence of over the top (OTT) platforms.
The bottom line
What sports organizations, clubs, and team need is an integrated SaaS platform enabling efficient management & scaling of their operations, actionable insights for decision making from operational data, and compelling user experience (UX) for end users.
Have you ever coached or played a sport? Maybe a game of hockey or baseball? Ever wondered about the planning it takes to run a team? Running a sports league is no easy feat. The amount of time and dedication it takes to plan and organize a team or run a tournament can be daunting and drive anyone crazy.
Would you be able to focus on the game by managing the players, registering events, preparing reports, scheduling the game, and checking the live scores? Gone are the days when managing sports system of records was taxing. Per Research and Markets, the global sports management software market was valued at USD 5.43 billion in 2020, and it is expected to reach USD 12.53 billion by 2026, registering a CAGR of 14.8% over this period.
With times being unpredictable, the Covid-19 pandemic and shutdowns had a significant impact on Sports industry, including lost revenue and wages. Nevertheless, it was imperative to find a new business model for sports to maximize revenue with a systematic approach. With an all-in-one sports management SaaS platform, sports organizations can capitalize on market trends and execute new initiatives to organize and manage sports efficiently.
If you are wondering what more a sports management SaaS platform can do regarding business growth and agility, here are a few points that help you understand better.
- Automated administrative tasks – a sports management SaaS platform automates various administrative tasks, such as registration, preparing reports, and managing payments.
- Streamlined communication with technology – effective communication by scheduling events, tournaments, and games.
- Empower employees – curated courses to improve business objectives for learning a sport from short cost-effective training programs to comprehensive online training.
- Robust reporting and analytics – analyzing the data makes teams and organizations track performance and make predictions for wiser decisions.
Sports was about playing a game for winning or losing until a few decades ago. Analytics has rapidly integrated into the sports industry, making sports more predictable and engaging. The necessity to identify attributes like the athletes’ fitness or performance for a particular season, who is the strongest player, and who is the weakest has prompted data analytics to make a ripple in the sports industry.
What is Sports Analytics?
Sports analytics is a blanket term used for incorporating data and statistics to facilitate game decision-making. The data includes analysis of various components of sports, such as player performance, business operations, and recruitment, which benefits the players and teams playing the sports and the sports organizations managing them.
The Need for Sports Analytics
When focused on gaining competitive edge, an athlete needs to know his/her strengths and weaknesses. Sports analytics allows teams and clubs to become their best version through interpreting and analyzing statistics gained from practice sessions and actual games.
For instance, The American Basketball champions, Golden State Warriors have been using Sports Analytics to improve player performance. Data analysis is credited with strengthening the team’s ball shooting performance. In addition, NBA players use wearable technology to collect data on sleep and fatigue levels for injury prevention during games.
As technology and resources are progressing for data collection, sports analytics is a growing field, and teams are looking for a competitive advantage against their opponents. The game is rooted in tactics, strategy, and details, so studying these aspects is inherent for sports coaching and building teams.
An integrated SaaS platform offers a custom array of solutions and analytics for sports organizations to help them tackle their challenges from the most basic to complex.
Leveraging Sports Analytics Data
Modern-day sports analysis techniques have given us the luxury of detail: the ability to evaluate, measure and analyze the performance in far greater depths. Here are the various areas where sports analytics can be a game-changer for coaches, players, and sports management:
Fitness of athletes: The hyper-quantification of athletes provides efficient training, improves competitiveness, and increases the likelihood that high-performing athletes stay healthy.
Professional athletes like Olympic sprinter Gabby Thomas, Olympic golfer Nelly Korda and PGA golfer Nick Watney use WHOOP’s wearable device to track physical metrics like active/inactive heart rate, sleep cycle, and respiratory rate. The device aims to help athletes better understand when to push their training and when to rest.
Game-day strategy: With data visualization, apart from game data of the previous events, match day data is also provided when the ball is actually on the pitch. This helps coaches to decide on different scenarios.
Soccer: Should our goalkeeper pass out of the back against our next opponent? Or continue to play longer?
Hockey: When is the minimal optimal time to pull our goalie?
Football: In what situations should we go for it on 4th down?
Cricket: Should we send a spin bowler for a left-hand batsman in the last over?
For instance, SportVU has six cameras in each NBA arena which gather data on the movements of each player movements of the basketball twenty-five times per second.
Player Evaluation: Data on the player evaluation provides clues to coaches on which player is likely to perform well and which one is likely to slump. Based on this data, coaches can adjust game-day lineups. Popularized through the movie and book Moneyball (2011) that documented Oakland Athletics, NFL coaches are now using analytics to assess player talent and situational performance.
Ticketing: Data Analytics brings in the stadium crowd and improves fan engagement. Analyzing past performance to determine optimal pricing strategies and setting ticket prices on demand. The staffing managers at the American professional baseball team, Texas Rangers, use real-time ticket data monitoring to close 75% of ticket sales on a bad-weather day.
Scouting: Sports analytics uses sports-related data and information from expert scouts to build predictive models around this data. The scouts can compare current and previous players’ power and speed with data models. Most American football performance companies use data extraction technologies to help football clubs identify the best-performing players. Using performance information, a coach can validate if a process to increase player potential is effective or not.
The bottom line
From predicting the game score to going for it on the fourth down, Sports data Analytics is a game-enhancing ingredient. As sports management focuses on gaining a competitive edge over the others, they can leverage an integrated SaaS platform to gain actionable insights to drive positive outcomes.