Technology and data are two of the essential tools in any athlete’s toolkit. By tracking everything from heart rate to mileage, they can help improve athlete performance and avoid injuries. Data doesn’t just stop at the world of improving performance, it can also be used to help those suffering from sports injuries, by providing information that can be used to create targeted programmes.
Using Data to Improve Injury Prevention and Recovery
Data provides valuable insights that can help prevent injuries by tracking an athlete’s training, recovery, and performance. Coaches can use data to tailor training programs to each individual athlete’s specific needs and fitness levels. They can also avoid overtraining their athletes, which can result in burnout and injuries.
Additionally, data can be used to track an athlete’s recovery from an injury. By monitoring an athlete’s rehabilitation progress, coaches can ensure that they are receiving the necessary care and attention to recover completely.
Below are a few examples:
- The NBA’s use of player tracking data to identify trends and common injuries, has led to a reduction in the number of season-ending injuries over the past few years.
- MLB teams use player injury data to better understand how different types of training and rehabilitation can impact injury risk and recovery time.
- NFL teams use player performance data to customize training programs and playbooks in an effort to reduce the likelihood of injuries.
- NHL teams use injury data to inform decisions about rest and recovery for individual players during the grueling regular season schedule.
- Lastly, College football teams use player tracking data to monitor fatigue levels and adjust practice schedules accordingly in order to prevent overuse injuries.
Using Technology to Improve Sports Injury Prevention and recovery
From performance-enhancing gear to advanced training methods, athletes are constantly finding new ways to stay at the top of their game. In the past, if an athlete was injured, they had to rely on their coach or trainer’s knowledge to determine the optimal recovery plan. This procedure was frequently time-consuming and costly, and many athletes never returned to their previous level of performance. Now, due to technological advancements, there are numerous ways to use data to improve sports injury prevention and recovery.
By monitoring an athlete’s movements, coaches and trainers can identify injury-causing patterns. Then they can design specific training programs to reduce injury risk. Furthermore, technology can be utilized to expedite the recovery process.
- GPS tracking devices can be used to monitor training load and identify when an athlete is at risk of overtraining or developing an injury.
- Wearable sensors can also be used to monitor an athlete’s biomechanics and identify any potential risk factors for injury. This data can then be used to create bespoke training and recovery programmes that reduce the likelihood of injury.
- Low level laser therapy (LLLT) is a type of treatment that uses low level lasers to stimulate healing and promote tissue regeneration. This can be particularly helpful in the early stages of rehabilitation when traditional forms of exercise are not possible.
- Virtual Reality can provide a stimulating environment that encourages movement and helps patients achieve their rehabilitation goals.
Data and technology have revolutionized the world of sports injury prevention and rehabilitation. By monitoring an athlete’s movement, analysts can identify areas for improvement and customize training regimens to prevent injuries. The use of data analytic tools to gather insights from an integrated sports management SaaS platform is a promising approach for injury prevention and has the potential to significantly improve the safety of athletes.
Are you a sports buff and enjoy collecting sports cards? Now you can create and trade your sports collectibles with NFTs (non-fungible tokens). So, the next question would be how to create a marketplace for sports using NFTs. While that is a good question to ponder on, if you are a sports organization, sports club or a team, it is time to consider an integrated SaaS platform to manage day-to-day operations and transactions.
Sports NFTs are digital collectibles in a decentralized medium like BlockChain that adds intrinsic value to the sports digital assets. The digital assets can be a trading card, a video, a song, or a simple tweet from a famous personality. NFT can be defined as a certificate that proves the object (digital asset) belongs to you and that it only exists once as an original, and that everything else is just a copy. The information about that is stored in a decentralized directory called Blockchain.
With the largest fanbase of any sport, NFTs and football are bound to be a very attractive combination. A recent report by Deloitte said that up to five million sports fans will purchase an NFT in 2022, which will generate more than $2 Billion in transactions.
Lionel Messi’s NFT collection, ‘Messiverse’ is one of the most expensive football NFT collections garnering $3.4 Million on the first day. As per Cryptopolitan, Binance has partnered with Cristiano Ronaldo in a new NFT deal.
The process and purpose of NFTS
NFTs are individual tokens of valuable information that reside on a public ledger like a Blockchain that holds a database of transactions. Since they function as a holder of value, they can be bought and sold like any other asset. The tokenizable assets in the Sports NFT marketplace are:
- Accessories: Jerseys, shoes, balls, caps, and everything from a favorite sports player is a digital asset that can be tokenized. Converting it into NFTs can be a good revenue generating exercise.
- Trading cards: The traditional sports trading cards attract huge crowds for unique player card collections. For instance, the NBA’s top shot is the officially licensed digital collectibles from the NBA.
- Memorabilia: Memorable awards, trophies from tournaments, autographs, and sports accessories of sports players are unique digital assets. San Francisco-based NBA team, the Golden State Warriors have released their own NFT collection of limited-edition digital versions of championship rings and ticket stubs.
- Video Clips: Incredible photographs and video clips of favorite sports players is a huge trend setter for the sports NFT marketplace. Sports Icon plans to partner with a variety of athletes to develop NFTs of iconic moments from their sports careers.
The benefits of Sports NFT Marketplace:
Sports NFTs provide a new channel to generate sales and engage the audience, and the popularity of non-fungible tokens continues to surge within the Sports Software Market. With NFTs, sports teams, athletes, clubs, and leagues can receive a new source of revenue. The most interesting benefits of the Sports NFT marketplace are outlined below:
- Liquidity: Sports NFTs offer immediate liquidity, with many users buying/selling collectibles for profits. With the increased number of users drawn to the sports NFT market, sports trading has unlocked a new level.
- Brand marketing: Brand marketing becomes efficient through the contribution of players, by elimination of intermediates, and by encouraging transparency between players and fans.
- Scarcity: Greater the demand, the greater the supply. Tokenizing the sports digital assets into a single unit adds value.
- Royalties: Offers royalties for the players, for their unique NFTs. The craze for sports attracts a huge crowd for the NFTs.